RMCAD Outreach: Increasing Brand Awareness, Engagement, and Enrollment for an Arts College
Art Direction * Brand Management * Marketing Strategy * Print and Digital Design
This card deck served as a city guide for students, complete with 52 illustrations representing our favorite local haunts.
Decks were also distributed to local businesses, and a new music venue reached out to get students involved in their opening event!
The strategy was simple: embrace the wild and crazy world of being an art student and celebrate our community.
My collateral audit and design overhaul reduced marketing spend by over 50% while doubling our lead volume.
I also designed the Wandering Pixel, a mobile creative studio that can bring the art school experience anywhere. The brand launch included a Spark AR filter that students could use on Snapchat during visits.
