VASDP Collapsing Time: Leveraging 1980’s Nostalgia as a Creative Vision for the Future
Art Direction * Identity Design * Print and Digital Marketing
The theme for the 2017 Visiting Artist, Scholar, and Designer (VASD) Program at Rocky Mountain College of Art + Design (RMCAD) was Collapsing Time.
We established a collectible pin tradition that kept attendees eager to sign, helping us build data that improved event engagement by over 60% over the next 3 years.