VASDP Patterns: Letting Optical Illusion Art Lead the Way to Impactful Event Branding

Art Direction * Identity Design * Print and Digital Marketing

The theme for the 2019 Visiting Artist, Scholar, and Designer (VASD) Program at Rocky Mountain College of Art + Design (RMCAD) was Patterns.

We built on the previous year’s materials, creating a folded event calendar that revealed a larger poster. Is it a lot? Absolutely, but the audience of artists loved it!