World Building was the 2020/21 theme for The Visiting Artist, Scholar, and Designer (VASD) Program at Rocky Mountain College of Art + Design (RMCAD).

We kept our creative audience engaged with a direct mail workbook and targeted e-mails, and we reached new attendees with informative digital content.

Our new approach increased RSVP’s by 50% and exceeded our in-person event attendance by 16%.